Mexico’s vibrant small business scene is thriving, thanks in part to WhatsApp. With over 80% of Mexicans using the app, it’s become a powerful tool for entrepreneurs to connect with customers.
Small businesses, from taco stands to artisanal shops, use WhatsApp to share menus, promote deals, and take orders directly, bypassing traditional marketing costs. Features like WhatsApp Business allow them to create catalogs, automate replies, and build trust through personalized communication. This accessibility helps micro-enterprises reach wider audiences, boost sales, and compete in a digital economy, all from a smartphone.